Video has gained some big hype in the marketing world, and it’s only getting bigger in 2017. In fact, Syndacast predicts that 74% of internet traffic in 2017 will be video.

Studies also show that just using the word “video” in your email subject line can increase click-through rate by 65% and increase open rates by 19% (which is why you may have just opened this email).

Aside from the benefits of video marketing, let’s take a look at some of the reasons video marketing is so appealing to potential customers:

1) Easy on the eyes and brain

It’s much easier for the brain to process visual material, especially when the digital world has become overloaded with text heavy content. Video is new, different, and easy to comprehend.

2) Personal storyteller

Video provides a personalized narrative for your viewers. Rather than leaving it up to your audience’s imagination, video allows viewers a full picture of what your message conveys.

3) Use your senses

Text heavy content offers very little to the senses. Video provides both sight and sound stimulation making it easier for viewers to watch and remember.

4) Believeable

Research shows that consumers are more likely to connect with a brand whose video includes a person talking to the camera. Human voices convey sincerity and empathy that straight text can never offer. Human brains are also wired to pay attention to human faces making it easier to stay focused on the video message.

Video marketing is an important part of any strategy; however, it’s just one of the many working parts you have to get right in order to be effective. Find out how your company is doing with digital marketing by using our digital marketing audit workbook. This workbook will go through all the details of a well-rounded marketing strategy and ask you to check off all the things you’re doing properly. At the end, you’ll be given a score and advice on how to adjust your current strategy.