Two Beer Marketing Video #2: Search Engine Optimization
Today we’re taking a look at Search Engine Optimization, or SEO. This is the art and science of getting your website to appear near the top of internet search results for targeted keywords.
In this video we’ll go into:
- Building a website sitemap
- Generating backlinks
- How SEO fits into a larger content strategy
- How to be sure each page on your site is built to succeed
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