Congratulations! You’ve finally decided to start a business blog that will allow you to create fresh content that both educates and entertains potential customers. Not to mention, blogging is also a great way to boost SEO for your website. Now that you’ve taken the first step in the right direction, here’s the next few action items you’ll want to pursue to get your new business blog up and running:
First, what is your blog going to be about and how is it going to benefit your business? These are crucial questions you’ll have to answer before moving forward. You need to have an idea of how you’re going to brand and present your blog to your audience.
Start by performing keyword research. Afterall, there’s no point in writing a blog post if you don’t know what it should be about. Take a look to see what’s ranking well on search engines and what the competition would be for each potential keyword. I would suggest creating a keyword list of at least 100 different possible things your customers might search before beginning the research process.
Now that you know which keywords are ranking well, it’s time to come up with a game plan. How often do you plan on writing? Who will be writing for your blog? Remember that communication amongst team members is critical for making your business blog run smoothly. Make sure you’re all on the same page by having regular meetings or sending out weekly updates.
Do The Work
Starting a business blog is pointless if you never do the work. That means you have to stick to the schedule and use blog post best practices.
You’ve spent a lot of time developing meaningful content that you’re sure readers will enjoy. All that hard work you’ve put in is great, but it isn’t worth anything if no one reads it. Rather than just sitting back and hoping your readers will come to you, you have to promote your work.Take a look at your buyer personas and develop a promotion strategy that will be sure to have visitors coming back for more. You might want to post it on social media sites or include it in your weekly email newsletters. The choice is yours!
Once your business blog has been up and running for a few weeks, take a look at your metrics. You’ll want to know how many people have seen your blog posts and check how they found them in the first place. This will allow you to adjust promotions depending on your findings. You’ll also want to see how well your posts are ranking on search engines. Keep in mind that blogging is something you have to stick with a while before you’ll start seeing results. So, don’t be too discouraged if you’re not on the first page of a Google search just yet.