There are plenty of types of video production services out there. Videos can help improve engagement on your website, social media, and company in general. So why not have a video produced for your company? Here are some of the ways you can help expand your reach with the use of video.
A corporate video tends to be viewed by fewer people, but has a very specific targeted audience. Whether its telling your company story, what your company is about, or even training videos for your employees, a well produced corporate video can increase the professionalism of your business as well as bring in more people to your site. You are 50 times more likely to land on the front page of Google when you have a video on your website rather than just plain old text.
Webinars are great for presenting, teaching, or demonstrating a certain topic. People can interact with one another and learn more on a certain subject.
Company Culture Videos
A company culture video describes who you are as a company and a brand as well as the people who work there. Consumers care about who they buy from rather than just what it is they are buying. You can start off your relationship with your customer right by having them see how great your company is from the inside out.
If you have any sort of company event coming up (Corporate events, Company Picnics, Corporate outings, open houses, etc.) it might be a good idea to make it into a video. People enjoy seeing the behind the scenes view of a company.
Hearing others from outside of your company is a great way to be more persuasive when selling. With a few genuine interviews, people will see your company as a more reputable brand.
An explainer Video is a great way to help a customer find out more about your business especially when your company is very unique. Whether this is an animated video or live shot, its a great type of video to have on your website as well as a useful promotion piece on social media.
Product Videos are a great way to sell your product or service once you already have people on your site. 57 percent of consumers are more confident in making an online purchase after seeing the product in action.